Alara Marketplace

Data you can
actually dial

Every record: DNC scrubbed. Deduplicated four ways. Consent-certified. Delivered with proof.

What's on it

Live inventory, priced in public

Every batch carries the vendor who supplied it and the quality score that vendor has earned. Nothing is anonymous.

MD-2261Preferred · 94

Final expense · TX, OK, LA

Lead age 15–45 days
28,032
records
$2.00
per record
NL-1184Standard · 81

Term life · Southeast

Lead age 46–85 days
12,447
records
$1.50
per record
HV-0907Preferred · 91

Mortgage protection · Midwest

Lead age 86–365 days
61,900
records
$0.40
per record
Why this exists

You've been sold the same list twice

The problem this exists to solve

Every agent who has bought data has been sold the same list twice. Or been sold a number on the Do Not Call registry. Or been sold a record with no proof of consent behind it — which becomes your problem, not the seller's, the moment somebody complains.

In June 2026 a court certified a class action against a large insurer as a lead buyer, because a website three vendors up the chain hadn't named them on the consent form. The insurer had consent certificates. It didn't help.

We buy the data. We scrub it. We resell it under our name with our guarantee. If a record fails our scrub, doesn't match the filters you selected, or comes back disconnected — we replace it or refund it, up to 20% of your order.
The pipeline

What every record goes through
before you can buy it

This is a real batch report. Roughly four in ten records a vendor sends us never reach the catalog.

Batch MD-2261
48,000 records submitted · 28,032 sellable
58.4%
survived
  1. 01Submitted
  2. 02Schema valid2.6% malformed
  3. 03Deduped ×418.3% duplicate
  4. 04Federal DNC7.3% on registry
  5. 05State DNC2.6% state lists
  6. 06Litigator0.8% known plaintiffs
  7. 07Suppression1.3% opted out
  8. 08Consent cert5.2% no certificate
  9. 09Line live3.5% disconnected

Green is what survives. Red is what we throw away and you never see. A vendor whose numbers look nothing like this does not get a second batch.

01 · NORMALIZE

Phone to E.164, state and ZIP standardized, schema validated.

02 · DEDUPE ×4

Within the file, across all vendors, against every record ever ingested, and against every record ever sold.

03 · FEDERAL DNC

Scrubbed against a registry copy no more than 31 days old.

04 · STATE DNC

14 states run their own registries. All of them.

05 · LITIGATOR

TCPA-plaintiff and known-litigator lists. The people who sue for a living.

06 · SUPPRESSION

Anyone who's asked us — or any of our buyers — to stop.

07 · CONSENT

TrustedForm or Jornaya ID, source URL, timestamp, IP, disclosure text. No certificate, no sale.

08 · PHONE TYPE

Mobile vs landline, and whether the line is still live.

Anything that fails is rejected or quarantined. You never see it. The FTC has stated plainly that IP address and timestamp alone are not sufficient proof of consent.

Proof, not promises

Every row ships with its certificate

Not a claim on a sales page. The actual record, attached to the actual lead, in the file you download.

consent_certificate.jsonShips with the row
certificate_id
9f2a17c4-8e3b-4d61-a0f7-2c9b41e5d803
provider
TrustedForm
source_url
https://finalexpense-quotes.example/quiz
captured_at
2026-07-14T16:22:09Z
ip_address
73.109.42.xxx
phone
+1 214 555 01xx
disclosure
By clicking Submit I agree to be contacted…
named_buyer
Alara and its insurance partners

The FTC has said plainly that an IP address and a timestamp are not, by themselves, proof of consent. This is what we require instead — and if a record arrives without it, it does not reach the catalog.

Where you can call

Coverage, and where it stops

Washington is blocked at the platform level. We ingest those records for deduplication and we never sell them.

AKMEVTNHWAIDMTNDMNILWIMINYRIMAORNVWYSDIAINOHPANJCTCAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Federal DNC onlyRuns its own state registry — we scrub bothBlocked. Ingested for dedupe, never sold
Supply discipline

Vendors are scored, and the score has teeth

Seven weighted inputs recomputed on every batch: duplicate rate, consent coverage, DNC hit rate, buyer returns, disconnects, dispute outcomes, and cross-vendor duplicates at triple weight.

Preferred
90+
Holdback 5%
Top of search. Featured eligible.
Standard
75–89
Holdback 10%
Normal placement.
Probation
60–74
Holdback 25%
Bottom of search.
Suspended
under 60
Holdback forfeit
Listings hidden.

A vendor who sends clean data earns more per record here than they do anywhere that treats all supply the same. A vendor who doesn't stops being profitable — which is the only mechanism that actually changes behaviour.

Pricing

Published, like everything else

Age bandLife / FE1,000+5,000+
15–45 days$2.00$1.50Quote
46–85 days$1.50$1.25Quote
86–365 days$0.40$0.40Quote
366+ days$0.25$0.25Quote

Filters at no extra cost: state, ZIP, area code, consumer age range, lead age range, phone type, carrier, recency of shopping behavior. Delivery: instant CSV, or pushed straight into Alara PRO and loaded into your ADX dialer.

What you still have to do

We'll say this plainly, because most vendors won't. Scrubbing on our side does not remove your obligations. You need your own Do Not Call subscription for the area codes you call — ours does not cover you, and a vendor is not permitted to share downloaded registry data across clients. You need to scrub against a registry copy no more than 31 days old before you dial. You need your own internal do-not-call list, and you need to honor an opt-out within 10 business days. Damages start at $500 per call, trebled to $1,500 if the violation is willful, with no cap.

We'll help you set all of that up. We will not pretend it isn't your responsibility.